Non-fatal strangulation TV campaign gets underway

An impactful Department of Justice campaign to raise awareness of the crime of non-fatal strangulation will appear on television screens from Monday 23 October 2023.

It will warn that non-fatal strangulation is a crime ‘whatever the excuse’ and carries a maximum prison sentence of 14 years.

Richard Pengelly CB, Permanent Secretary of the Department said: “It is important to convey the seriousness of the offence of non-fatal strangulation and the potential for serious harm.

“The purpose of the campaign is to raise awareness, for perpetrators, victims and the general public that non-fatal strangulation is a crime, it can cause devastating injuries, where serious injury occurs consent is no defence and consequences for offenders include significant prison sentences.”

Department of Justice (DoJ) consulted with victims’ groups throughout the planning process and ahead of the public campaign broadcasting.

Information on how to access support or report the crime will be included in the three-week long TV campaign, which will also feature on YouTube and at outdoor sites during 2023/24.

Sarah Mason, CEO Women’s Aid Federation NI said: “Women’s Aid welcomed the introduction of the non-fatal strangulation legislation and campaigned to see it enforced. We believe women and girls in Northern Ireland are safer today than last year.  A media campaign to highlight this new law will send a clear message that this is a crime.  We are mindful that the content within the campaign could be triggering and would encourage anyone impacted to reach out for support through our local services across the country. Details can be found of local Women’s Aid groups at www.womensaidni.org.”

Anyone impacted who needs help and support can visit www.nidirect.gov.uk/nfs.

Notes to editors: 

1. The Department of Justice non-fatal strangulation public awareness campaign that gets underway on Monday 23 Oct 2023.

2. The public awareness campaign is available on You Tube https://youtu.be/OWMH4oap7Cc

3.Media enquiries should be directed to the Department of Justice Press Office via email.

4. The Executive Information Service operates an out of hours’ service for media enquiries only between 1800hrs and 0800hrs Monday to Friday and at weekends and public holidays. The duty press officer can be contacted out of hours on 028 9037 8110.

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